Fakes Are Never In Fashion

After a co-worker offered me a knock off LV bag that sits in her closet collecting dust (which I did not accept), I was inspired to revisit Bazaar’s Fakes are Never in Fashion website to collect useful info for my readers. Some of you have intentionally purchased fake Gucci, Fendi, Dior, LV, Coach, Kate Spade (to name a few) accessories. Others may have thought they were purchasing the real thing, only to be fooled by a “replica”. A few years ago, it was easy to spot a knockoff because of the obvious details, but now, it’s a bit more challenging.
Here are several tips to avoid buying a fake.
1. Location, Location, Location – First and foremost, purchasing luxury goods at a brand’s boutique, website or authorized dealer is your best bet to insure buying a genuine product. Items at flea markets, home parties, from street vendors, or unauthorized websites are likely to be fake.
2. The Price is Right – Quality and exclusivity account for the high price of luxury goods. Thus, if the price seems too good to be true, it probably is.
3. Construction – Craftsmanship is a main point of distinction with luxury goods. Sloppy stitches in less visible areas—such as the underside of a product or inside pockets—is likely the result of counterfeit production.
4. Package Deal – Luxury retailers meticulously package their products, including tissue paper, authenticity cards, product care information, superior quality boxes, and shopping bags. If you see a plastic wrap covering or a flimsy dust bag, it’s probably a fake. For example, counterfeit manufacturers will often wrap the handles of handbags in plastic.
5. Spell check – Counterfeiters will often misspell designer names. Check for letters that are swapped or a letter that is capitalized that shouldn’t be, and vice versa.
6. Check the Hardware – With most luxury accessories, you will find the logo on all the metal pieces, such as zippers, latches, snaps, and buckles.
7. Read the Label -In a genuine article of luxury clothing, most often the label is stitched in, whereas counterfeit clothes are likely to have a less expensive hangtag. Also, check the country of origin on the label.

I hope some of these tips come in handy the next time you question the authenticity of a designer product. (Tips from Bazaar’s Fakes Are Never in Fashion site.)

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