Whatever It Takes: Bags for Life

“In the process we strive to assist and encourage a generation of influencers, to take ownership, positive action and raise awareness among their fans, for a global international development cause.”
The campaign is called http://www.whateverittakes.org/. 21st Century Leaders is a unique charity artwork project. Artwork is collected from leaders in all fields – film, music, sports, literature etc. Each ambassador donates a symbol of hope, a self portrait and a message of hope for the future. These artworks are used to create Whatever It Takes products: ‘merchandise with a meaning’. From wristbands to clothing, from tableware to cosmetics and footwear, each product is ethically produced and sold to raise funds for charitable causes chosen by each contributing leader. The aim is to raise a minimum of $3 million over three years to fund charitable projects in developing countries, contribute to the protection of the environment and other charitable causes.

Gwen Stefani Love Angel Music Baby Rope Handled Oversized Bag and Giorgio Armani Hope Tote

Heidi Klum Make a Difference, It Starts Tote and Rope Handled Oversized Bag

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