Brand Spotlight: My Other Bag by Tara Martin

MyOtherBagMy Other Bag was created by Tara Martin, who I greatly respect and admire for developing a brand from simply recognizing what was missing from the market, and doing something about it.  My Other Bag is an ode to handbags women love.  They were designed as a “going out bag” for women to use as they shop, go to the gym, travel or to just carry extra stuff.  We’re excited to learn more about Tara’s vision for My Other Bag and her plans for expanding the brand.

HR: What was your vision when you first started My Other Bag?

TM: I wanted to create eco-friendly tote bags that were fashionable and affordable!

HR: What has been the most challenging/rewarding aspects of being in business for yourself?

TM: The most challenging is never really being able to leave work behind. When you are in business for yourself you it’s hard to leave the office behind because there is always more to be done! However, it is worth it because I am passionate about what I do every day and actually enjoy running the company!

HR: How do you choose which handbags are worthy of becoming the next My Other Bag?

TM: I just choose bags I love and bags that would be fun in poppy colors and have strong shapes that would look good on the totes.

HR: What are your best sellers?

TM: The kate, Jackie, Madison, and zoey!

HR: Which is your favorite My Other Bag?

TM: Our beckham carry-all I am obsessed with it!

HR: What celebrities would you love to see rocking My Other Bag?

TM: I have loved seeing all the celebs we currently have rocking them but if I could add to it, it would have to be all my favorite fashion celebs: Rachel Zoe, Kate Moss, and Victoria Beckham.

HR: What five accessories should every woman have in her wardrobe?

TM: A perfect fitting leather jacket, a clutch that goes with everything, a statement cuff, a fun cocktail ring, and of course, My Other Bag!

HR: What can we expect next from My Other Bag?

TM: We just launched Bag Junkies by My Other Bag! They are super soft, vintage graphic tees. They come in 3 pop art prints inspired by our bag art!

Visit to view the entire collection and tell us which is your favorite!


  1. […] Limited Edition Kate Bag.  If you are unfamiliar with My Other Bag, check out my brand spotlight {here}.  20% of the sales of the Kate Bag will be donated to Rainforest Alliance.  Price: $35.00 at […]

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