Isla Rule of London Handbag Design Contest

Isla Rule Handbag Design Contest

The designers at Isla Rule of London, want to challenge all lovers of fashion, technology, and life in general, to help them design and conceptualize the next generation Isla Rule of London “technobag”.  They believe that the best insights into what a perfect handbag should look like and how it should perform, comes from their talented, stylish and competent customers.

The Details

In keeping with Isla Rule’s design philosophy of never having to compromise between form and function, you have a blank canvas, to design a handbag that is able to carry a piece of technology, as well as the most commonly found items in a handbag.  Taking into account their brand philosophy of epitomizing timeless style, and being a crusader for quality, substance and authenticity, and loving what’s inside, please provide detailed drawings of your design, not forgetting to include images of the lining fabric, colour swatches of the outside fabric and hardware (buckles and closing mechanism) detail.

The design competition ends at 11:59 PM on April 7, 2014.

The voting period begins on or about 10:00 AM on April 9, 2014 and ends at 11:59 PM on April 12, 2014.

How to Enter

  1. Create an Isla Rule Profile by subscribing to the Isla Rule Newsletter.
  2. Like Isla Rule on Facebook , and upload your design drawings and any image attachments you may have.
  3. Once the submission date has passed, all entries will be reviewed by industry design professionals, where a voting process will take place.
  4. Tell your friends and everyone you know to “like” your design on Isla Rule Facebook page.  The more likes your design has, the more the judges will be impressed.

The voters get to decide the finalists.  By April 16, 2014 the three bags with the most “likes” on Facebook will be announced as finalists, then the amazing people at the Isla Rule design studios will choose the winner from among finalists.


This contest is open to all over 18 years of age at the time of entry and is void where prohibited by law.  You may enter as many unique entries as you wish but duplicates will be removed.


The winning design will be commercialized and sold as an Isla Rule of London Laptop Handbag.  In recognition of your efforts, the handbag will be named after you or a name nominated name.  You will receive 500GBP as your prize money.  This prize money will be paid into your bank account shortly after the winner has been announced.

Content Guidelines/Issues

Enter as many individual designs as you’d like.  Please do not submit duplicate entries.  Any entry that violates copyright protections will be disqualified and removed.

The Entry must:

  1. Be the original creation of the participant.
  2. Be complete to be eligible.
  3. You may not have been previously published or won previous awards with this design.


Submissions will be posted on Facebook by Isla Rule and votes will be counted by the number of Facebook “likes” on each submission.  The top three submissions with the most “likes” by the end of the contest will be finalists.  The top three finalists will be judged by representatives from the Isla Rule design studio to choose the final, top winner.  The judges will use the following criteria:

Creativity – 50% and Originality– 50%.

Click {here} for the official rules on the contest.

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